New bankcard holders are among the hottest consumers when it comes to spending.  New cards mean that they are credit active and ready for offers, to break in those new cards.  The New Bankcard Totalbase offers a wide range of selections so marketers can fine tune their direct  marketing campaigns to reach the perfect niche.  Please inquire about the enhanced lifestyle segment on the file.

Recency Selections:
Issued 0 -6 Months                         

Issued 7 - 12 Months                           
Issued 13 - 24 Months                         
Issued 25 - 36 Months                         
Issued 37 - 48 Months                         
Issued 48 + Months                                 

 Additional Selections:

Ethnicity(surname)
Ethnicity (confirmed)
Family Position
Specialty Credit Card Type

Lifestyle