The Donors Direct file is a multi-sourced database broken down by the type of appeal.  Along with the ability to select a specific appeal type, the file has been enhanced to include such information as gender, income, ethnicity, age, presence of children, home value, own/rent status, marital status and even the availability of phone numbers on 50% of the file.  This highly selectable donor file will allow marketers to further pinpoint new prospects with ease.  One contributor type selection included in base price.

DONOR TYPE:
Environmental                                                
Animal Related                                              

Health Related                                               
Religious/Faith Based                                   
Children                                                        
Cultural/Art Based                                         Political                                                          
Social/Poverty                                              
Miscellaneous                                              

Additional Selections:

Gender
Income 

Ethnicity
Age
Presence of Children 
Home Value
Marital Status 
Own/Rent Status
Donor Type