The Electronic Gamers file provides marketers with the ability to reach consumers who own and possess a keen interest in electronic games of all types.  These technically savvy, computer and electoronic users make no secret about their hobbies, interests and plans to purchase additional games and equipment to enhance their individual gaming experiences.

Electronic gamers own one or more gaming systems including Gameboy, Gamebox, Dreamcast, Nintendo, Playstation, Playstation2, Xbox and others.  These consumers crave to be up-to-date on other electronic technology such as PDA's, DVD's and other cellular and digital equipment.