These mutual fund buyers are the ideal prospects for targeting investors who seek to add new stock or bond mutual funds to their existing portfolios. This base of highly-responsive individuals is most likely to make an investment today!
Financial Targets profiles and measures the behavior and attributes of individuals who have purchased and intend to invest in additional mutual funds and other investment opportunities.
This database offers one of the most extensive buyer profiles based upon self-reported data from a comprehensive survey. Investor attitudes, preferences and perceptions allow for precise targeting to maximize your campaign's revenue potential.
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Home Equity Line of Credit
Propensity to Switch Financial
Services Relationship ... Inquire
Propensity to Self-Direct
Financial Decisions ... Inquire
Other Investments
Annuities, Life Insurance, Disability Insurance, Long Term Care Insurance, Individual Supplemental Health Insurance, Individual HMO Insurance,and Group Supplemental Health Insurance
Financial Seminar Attendees
CREDIT CARD INCENTIVES:
Uses Credit Card for Cash Rebate Offer
Uses Credit Card for Frequent Flyer Miles Offer
Uses Credit Card for No Annual Fee Offer
DEMOGRAPHICS:
Age
Gender
Household Income
Date of Birth
Occupation
Presence of Children
Ethnicity
Assimilation
Religion
Mail-Order Buyer
Donor
Homeowner
Home Value
Length of Residence
Business Owner
Credit Card User
Computer User
INTEREST/LIFESTYLE:
Book Reader
Travelers
Affluent Lifestyle
NCOA and Updates Quarterly
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