Reach parents who are currently home-schooling their children.  The reasons for home schooling vary from family to family.  They may include a family's pressing need to integrate religion or personal values into the learning process.  Lifestyle, medical challenges, learning disabilities and more are also cited  as other rationale by parents for teaching their children outside of the conventional school environment. These dedicated home educators actively seek out numerous resources, activities, and supplies to integrate into their lesson plans.  From kindergarten, elementary school and middle school all the way through junior high and high school curriculums, today’s homeschoolers must continually stay on top of the latest trends and teaching methods to ensure their child’s academic success.

Further refine your audience by targeting those new to homeschooling or those who have been teaching in this environment for many years.  Marketers may also choose age of child/children, ethnicity, and more!