Reach out to more than 8 million households who’ve indicated an aging parent or relative 65 years or older resides with them.  People are living longer today than any other period in history.  Nursing homes, assisted-living  facilities, and skilled-care providers are finding it difficult to keep up with the demands of our aging population.  Many families have made the decision for an elderly parent to live with them to be closer to loved ones, provide care, and keep an eye on mom or dad’s overall well-being.

The men and women in this file are likely to have more  responsibilities than a typical nuclear family.  Such tasks as coordinating transportation, overseeing compliancy with medical and health care needs, and management of the family member’s finances can increase the pressure of everyday life.   Now more than ever, these dedicated families need products and services that will assist them with the demands they encounter.  If you have a product or service that caters to an adult caring for an elder this file is a must test.