These active seniors have made a choice to stay busy!  As part of making the most of their golden years they find themselves enjoying their retirement by traveling, spending more time with their grandchildren, visiting casinos, shopping, and engaging in a variety of activities with family and friends. Some have even decided retirement is not for them and seek the satisfaction, enjoyment, and additional income provided by employment outside the home.

These responsive 60 + year olds offer marketers a multi-channel approach toward reaching them with offers that are targeted and well-suited toward the lifestyles and interests each has reported. Verifiable date of birth records allow the assurance of reaching those at the precise age for a variety of programs including medicare elgibility. Now more than ever you will want to be sure to include this growing and aging audience to your marketing efforts.

Select from:

Ailments (Inquire for specific types and cost)

Currently Employed/Works Outside the Home

Traveler (Domestic vs. Foreign)

Vacation Cruiser

RV Owner

Gambling

Grandparaents

Investors

Networth of $1MM +

Gym and Fitness Goer

Mail-Order Buyer

Charitable Giver

Golfers

Crafting and Scrapbooking

Gardening