Fishermen and Sportsmen are always casting a line in the water for the latest and greatest gear to make them effective on the water.  This database is powered by purchase behavior and enhanced with a robust set of selects to help you hone in on your desired market.  Consider this file for all types of fishing gear, lures, poles and even boating products.  Most of your traditional selects are available including AOV.  This highly predictive RFM data accurately targets future product offers using the increased visibility of historical household purchases.  Improve your mailing results on your next campaign with great segmentation, recency and product purchase categories.

This file is a must test for any client that wants to reach a mostly male outdoors type of audience with discretionary income to spend on their hobbies.